Post by account_disabled on Feb 26, 2024 23:03:36 GMT -6
Managing a health and wellness blog in the time of coronavirus is challenging, but as we have seen it leaves room for few doubts: we need to talk about the pandemic. What to do instead if the editorial project is not a real newspaper , but a vertical information magazine on a topic? This is the question we asked ourselves when faced with the new editorial planning of Il Giornale del Cibo , a magazine that has entertained its readers for more than ten years with insights into food excellence, typical dishes and preparations, but also with content on safety, legality and food news, sustainability, catering, healthy eating . A variety of themes which, if in an ordinary situation is an asset, in a moment like the one we are experiencing constitutes an obstacle.
Having set aside the publications of food and wine-themed articles (and therefore, frozen an entire column), it remained to Panama mobile number list understand which columns to favor and what space to give to current events . And many questions remained open. What does my reader need and what can I offer them? Bread recipe Food Journal Between a post and a comment on the magazine's Fan Page, we soon understood that our readers needed, on the one hand, serious and timely information on the spread of the virus (which was clearly not our newspaper's responsibility); on the other, of reassurance . In fact, during the first weeks of the coronavirus emergency , many of us looked out onto the balcony to sing and establish contact with others, to cling to the only form of sociality possible and alternative to the virtual one. And they started baking, not only to avoid leaving the house and going to the bakery, but to make the four walls that housed the forced isolation smell like home again.
In our case therefore, the answer was obvious: the readers of Il Giornale del Cibo needed to get to work on traditional and sometimes forgotten recipes , to rediscover the food excellences of our country , and why not, cooking-themed reading tips , TV series and documentaries about gastronomy and nutrition. Analytics data “It's easy to give advice on how to restructure an editorial plan during a quarantine, if you manage an editorial project that talks about cooking,” you might say. It's true, but the point is another: it is to make available to the reader all the tools you have to be useful to him . If the editorial project had been focused on the functioning of pressure washers and vacuum cleaners, we would have done the same: we would have focused on cleaning the house. And that's what we did on the Ar Blue Clean blog , another editorial project managed by Noetica.
Having set aside the publications of food and wine-themed articles (and therefore, frozen an entire column), it remained to Panama mobile number list understand which columns to favor and what space to give to current events . And many questions remained open. What does my reader need and what can I offer them? Bread recipe Food Journal Between a post and a comment on the magazine's Fan Page, we soon understood that our readers needed, on the one hand, serious and timely information on the spread of the virus (which was clearly not our newspaper's responsibility); on the other, of reassurance . In fact, during the first weeks of the coronavirus emergency , many of us looked out onto the balcony to sing and establish contact with others, to cling to the only form of sociality possible and alternative to the virtual one. And they started baking, not only to avoid leaving the house and going to the bakery, but to make the four walls that housed the forced isolation smell like home again.
In our case therefore, the answer was obvious: the readers of Il Giornale del Cibo needed to get to work on traditional and sometimes forgotten recipes , to rediscover the food excellences of our country , and why not, cooking-themed reading tips , TV series and documentaries about gastronomy and nutrition. Analytics data “It's easy to give advice on how to restructure an editorial plan during a quarantine, if you manage an editorial project that talks about cooking,” you might say. It's true, but the point is another: it is to make available to the reader all the tools you have to be useful to him . If the editorial project had been focused on the functioning of pressure washers and vacuum cleaners, we would have done the same: we would have focused on cleaning the house. And that's what we did on the Ar Blue Clean blog , another editorial project managed by Noetica.